Hulu plans to start charging advertisers only for ads viewed in their entirety. The online video service shows more video ads to consumers than any other website, with more than 1.5 billion ads compared to Google’s 1.2 billion. The company also stated that the completion rate for their ads is about 96%, while the average for long-form online video...
Last year CBS Corp. launched their EcoAd program that allocates 10% of marketers’ purchases of CBS holdings to help fund environmental causes. Now CBS plans to expand their ad-sales program to include support for wellness and education (EducationAd and WellnessAD) which will fund scholarships,...
Mobile direct-response company Zoove has created a new type of QR code that doesn’t require an app, camera or smartphone. Companies register a StarStar code that consumers can dial to receive a text message with a link or voice recording. Zoove has already partnered...
YouTube recently completed a deal with Paramount that will give users access to over 500 titles in Paramount’s movie catalogue. The site is slowly becoming a destination for TV...
Publicis Groupe are currently making 30% if it’s revenue from digital advertising and plan to increase this to 50%, says Jean-Yves Naouri, COO of Publicis Groupe and executive chairman...
Sir John Hegarty, founder of worldwide advertising agency BBH claims that advertising is suffering from a lack of creativity. Hegarty attributes this deficit to technology, which is advancing so...
