A study done from the Yankee Group recently revealed that about 67 percent of Smartphone users would rather view ads to access premium content than pay for it. For tablet users, the study shows an increase to 73 percent. In addition to viewing ads, 70 percent of smartphone 53 percent of tablet users would exchange personal information for premium content access. The study conducted by Yankee Group and mobile advertising firm Tapjoy surveyed 2,076 smartphone and tablet users online. To view more results found from the study, click here.