Author: Chris

Creative Branding Strategy – Unilever Shampoo

Creating a strong, lasting brand is essential – especially in a crowded space like Shampoo products. Unilever, in a creative brand-marketing move, used a demonstration to show the quality of their shampoo product, Cream Silk Hair, which claims to strengthen…

New Technique by Fab Stresses Importance of Personalization for Users

Fab, a designer product site now worth $1 billion, is changing its core selling technique from daily flash-sale emails. Their new concept involves a “following” feature that effectively personalizes the site for each user, determining which items get pushed. This…

Smartphone Premium Content: Are Users Willing To Pay For It?

A study done from the Yankee Group recently revealed that about 67 percent of Smartphone users would rather view ads to access premium content than pay for it. For tablet users, the study shows an increase to 73 percent. In…

“Forbes 100 Most Powerful Women” picked 13 from Media

Forbes released “The Top 100 Most Powerful Women” list which consisted of well-known female figures from celebrities to CEO’s. Of these, 13 were from the media industry. Oprah Winfrey placed number 13 on the list, and number one among the…

Pinterest Makes Navigation To Content Easier For Users

Pinterest has partnered with several brands, including eBay, Target, ModCloth, Sony and Netflix, to upgrade their pin formats to include more content. This upgrade will allow users to easily access the descriptive information on Pinterest’s website as well as their…

Yahoo! Buys Tumblr for $1.1 Billion

Yahoo! has announced the acquisition of Tumblr, including a personal statement from Yahoo! CEO Marissa Mayer on her Tumblr page promising “not to screw it up.” Tumblr’s home office will stay in New York and the founder David Karp will…

2013 Marketing Trends

There are many articles on the subject, including a top ten list on online marketing trends for 2013 on Entrepreneur.com (http://www.entrepreneur.com/article/225392) and on other credible sites.  But what do marketers need to be aware of in the coming year when…

Internet Privacy: a hurdle for online marketers

Internet Privacy

Have you ever noticed how all the advertisements that appear on your Facebook page are eerily similar to your actual interests? Every time you shop online, sign up for a newsletter, use a search engine, or even just browse the…

Facebook Ads: a smart business decision or a hoax?

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According to Rory Cellan-Jones, Technology Correspondent at BBC, Facebook ads may be a waste of money. In light of recent findings, it has become apparent that many of the “likes” that Facebook ads drive for “Pages” may not actually be…