Author: Chris

Moms Are Biggest Brand Boosters on Facebook

Move over Dads, it seems like the matriarchal figures have something to say about their brands, and are being heard! Moms lead the pack when comes to liking brands on Facebook, according to a recent survey by Burst media. Fifty…

5 ways to tell your brand’s story

A quirky yet relevant compilation for ways to get your brand’s story across multiple platforms and specific target audiences rather than just wiring a bland press release with a low pick up rate. Here is the rest of the story.…

El Salto Fishing

I am extremely grateful for the opportunity to go back to Mexico and fish at Lake El Salto in 2013, one of the premier largemouth bass fisheries on the planet.  El Salto fishing is amazing; with many anglers catching double-digit…

Pinterest Has Users, Fancy Has a Business Model

It seems that emerging social media site Pinterest has a bit of competition after all. New social media discovery site Fancy, which integrates pictures with e-commerce allows its users to buy a certain product, trip or brand if they click…

Newspaper delivers headlines to your coffee sleeve

Fresh news really does go well with fresh coffee, but with print succumbing to the dominance of online media, how can you keep fresh news relevant again? Tim Hortons, a global coffee company, partnered with Dubai’s Gulf News to print…

Social Messages Seek Out New Tactics for Teens

Non-profits are always looking at ways to reach their target audiences in the most cost-efficient ways. One target, teenagers, has been a diffult public for non-profits to reach. However, with the rapid growth and strong familiarity from teenagers of social…

A daily newspaper vies for relevancy in the social media age

It’s no secret about the side effects of the digital age and how print media is taking a toll for the worse. Iconic newspapers, such as the Chicago Suns-Times, are looking for alternatives, such as social media, to help stay…

LinkedIn Launches Targeted Marketing Tools

LinkedIn recently launched two targeted marketing features; Target Updates and Follower Statistics. The tools will allow businesses with company profiles on the social network to pinpoint individuals and groups to receive special messages and updates. Target Updates allows for brands…

E-Commerce Revenue: Mobile vs. PC

Direct Marketing News recently published their reader’s response to their April “Gloves Off” Question: “Will mobile drive more e-commerce revenue than PCs?” Read what some of the industry’s experts are saying here Please follow and like us:

How 10 London Olympics sponsors are harnessing social media

Arguablly the most recognizable and historic sporting event in the world, the London 2012 Summer Olympics will begin on July 27 in London, England. Like most name brand companies, they’re aiming to get their message out to its global audience…