Author: Chris

PR teams can boost SEO (and sales) through Twitter

According to a study by UK agency Branded3, a web page’s search rankings start to improve when its URL has received 50 tweets, and reach exponential improvement once it has received +1,000 tweets. The correlation between the URL tweets and…

The Tweet You Wish You Could Take Back

Life comes with regrets, whether you care to admit them or not. However, there are outlets and mediums that can backfire once a regrettable statement is said. Twitter nowadays seems to be that medium where culprits say something in those…

Disney Set to Give Up a Chunk of Its CPG Business … Sort Of

Walt Disney & Co., announced that by 2015, through its “Magic of Healthy Living” campaign headed by First Lady Michelle Obama, will adopt stricter in-house nutritional standards for companies buying radio and television advertising. However, with Disney not being ad-supportive,…

A new kind of branding spin

Las Vegas already grabs enough attention from it’s feverous gambling to it’s bustling night life, with such iconic structures like the Luxor pyramid or model Eifel Tower. Now, the City of Sin plans to add the world’s largest Ferris Wheel.…

Oh the humanity! When brands become publishers

According to the social publishing experts on a panel, moderated by Digitas’ Jordan Bitterman, the shift to brands as publishers is, above all else, a step toward re-humanizing advertising and developing emotional connections with content. BuzzFeed president Jon Steinberg said…

Instagrammers in Demand by Major Brands

While on the topic of Instagram, the newest face in the social media conglomerates has major brands flocking to the app to spread their product to its +50 million users. But these brands aren’t hiring professional photographers for the job,…

Facebook Acquisition Makes Big Splash

Whether you did or did not agree with the selling price of Instagram, as Facebook purchased the mobile photo-sharing application for $1 billion dollars back in April, one thing the acquisition accomplished was relevance. It could be argued that the…

Bloomberg’s Proposed Soft Drink Ban Already a PR Success

While Mayor Mike Bloomberg continues his efforts in his proposal of preventing restaurants and other vendors to sell soft drinks in cups larger than 16 ounces in New York City, major brand name companies have already spoken out against it.…

Hulu to Change Video Ad Service

Hulu plans to start charging advertisers only for ads viewed in their entirety. The online video service shows more video ads to consumers than any other website, with more than 1.5 billion ads compared to Google’s 1.2 billion. The company…