Category: Public Relations

New Technique by Fab Stresses Importance of Personalization for Users

Fab, a designer product site now worth $1 billion, is changing its core selling technique from daily flash-sale emails. Their new concept involves a “following” feature that effectively personalizes the site for each user, determining which items get pushed. This…

Pinterest Makes Navigation To Content Easier For Users

Pinterest has partnered with several brands, including eBay, Target, ModCloth, Sony and Netflix, to upgrade their pin formats to include more content. This upgrade will allow users to easily access the descriptive information on Pinterest’s website as well as their…

Yahoo! Buys Tumblr for $1.1 Billion

Yahoo! has announced the acquisition of Tumblr, including a personal statement from Yahoo! CEO Marissa Mayer on her Tumblr page promising “not to screw it up.” Tumblr’s home office will stay in New York and the founder David Karp will…

2013 Marketing Trends

There are many articles on the subject, including a top ten list on online marketing trends for 2013 on Entrepreneur.com (http://www.entrepreneur.com/article/225392) and on other credible sites.  But what do marketers need to be aware of in the coming year when…

Internet Privacy: a hurdle for online marketers

Internet Privacy

Have you ever noticed how all the advertisements that appear on your Facebook page are eerily similar to your actual interests? Every time you shop online, sign up for a newsletter, use a search engine, or even just browse the…

Facebook Ads: a smart business decision or a hoax?

Like us on facebook

According to Rory Cellan-Jones, Technology Correspondent at BBC, Facebook ads may be a waste of money. In light of recent findings, it has become apparent that many of the “likes” that Facebook ads drive for “Pages” may not actually be…

Moms Are Biggest Brand Boosters on Facebook

Move over Dads, it seems like the matriarchal figures have something to say about their brands, and are being heard! Moms lead the pack when comes to liking brands on Facebook, according to a recent survey by Burst media. Fifty…

5 ways to tell your brand’s story

A quirky yet relevant compilation for ways to get your brand’s story across multiple platforms and specific target audiences rather than just wiring a bland press release with a low pick up rate. Here is the rest of the story.

El Salto Fishing

I am extremely grateful for the opportunity to go back to Mexico and fish at Lake El Salto in 2013, one of the premier largemouth bass fisheries on the planet.  El Salto fishing is amazing; with many anglers catching double-digit…

Pinterest Has Users, Fancy Has a Business Model

It seems that emerging social media site Pinterest has a bit of competition after all. New social media discovery site Fancy, which integrates pictures with e-commerce allows its users to buy a certain product, trip or brand if they click…