Category: Public Relations

Newspaper delivers headlines to your coffee sleeve

Fresh news really does go well with fresh coffee, but with print succumbing to the dominance of online media, how can you keep fresh news relevant again? Tim Hortons, a global coffee company, partnered with Dubai’s Gulf News to print…

Social Messages Seek Out New Tactics for Teens

Non-profits are always looking at ways to reach their target audiences in the most cost-efficient ways. One target, teenagers, has been a diffult public for non-profits to reach. However, with the rapid growth and strong familiarity from teenagers of social…

A daily newspaper vies for relevancy in the social media age

It’s no secret about the side effects of the digital age and how print media is taking a toll for the worse. Iconic newspapers, such as the Chicago Suns-Times, are looking for alternatives, such as social media, to help stay…

LinkedIn Launches Targeted Marketing Tools

LinkedIn recently launched two targeted marketing features; Target Updates and Follower Statistics. The tools will allow businesses with company profiles on the social network to pinpoint individuals and groups to receive special messages and updates. Target Updates allows for brands…

E-Commerce Revenue: Mobile vs. PC

Direct Marketing News recently published their reader’s response to their April “Gloves Off” Question: “Will mobile drive more e-commerce revenue than PCs?” Read what some of the industry’s experts are saying here Please follow and like us:

How 10 London Olympics sponsors are harnessing social media

Arguablly the most recognizable and historic sporting event in the world, the London 2012 Summer Olympics will begin on July 27 in London, England. Like most name brand companies, they’re aiming to get their message out to its global audience…

PR teams can boost SEO (and sales) through Twitter

According to a study by UK agency Branded3, a web page’s search rankings start to improve when its URL has received 50 tweets, and reach exponential improvement once it has received +1,000 tweets. The correlation between the URL tweets and…

The Tweet You Wish You Could Take Back

Life comes with regrets, whether you care to admit them or not. However, there are outlets and mediums that can backfire once a regrettable statement is said. Twitter nowadays seems to be that medium where culprits say something in those…

Disney Set to Give Up a Chunk of Its CPG Business … Sort Of

Walt Disney & Co., announced that by 2015, through its “Magic of Healthy Living” campaign headed by First Lady Michelle Obama, will adopt stricter in-house nutritional standards for companies buying radio and television advertising. However, with Disney not being ad-supportive,…