Category: Public Relations

Online Ad Spend Continues Rapid Growth

AdWeek: Online advertising spending will resume double-digit growth in 2010, reaching $61.8 billion worldwide, according to eMarketer. See their predictions for as far as 2014. Read the article here.

AdWeek: Online Video Consumption Rises

With the increase of social media users comes a jump in online video consumption. Do the two go hand-in-hand? You bet. The ability to embed video’s where hundreds can watch at a time has marketers stroking their chins. Read the…

Media Business Burn Out

An article by Gavin O’Malley of MediaPost. With budget cuts and short staffs in the media industry, many editors, reporters and writers are being pushed to their breaking point. Will there be a media burnout in the near future? Read…

YouGov Names Top 20 Most Improved Brands

Which brands have improved their overall perception thus far in 2010? YouGov Research Agency digs deep to find out which brands are generating the most buzz. Read the article here.

Magna Revises Ad Forecast Upwards

Anthony Crupi of Mediaweek projects this year’s advertising spending to exceed original projections. See how other media outlets measure up for 2010 and into the future. Read the article here.

About.com Debuts Advertiser- Focused Effort

Elaine Wong of Brandweek examines About.com’s new and improved campaign which targets brand advertisers and marketers that are looking to reach consumers on the web. Read the article here.

How Old Spice Ruled the Real-Time Web

Old Spice’s new ad campaign “The Man Your Man Could Smell Like” has been a hit among social media outlets. See what the brand is doing to go above and beyond traditional advertising. By Brian Morrissey of Adweek. Read the…

Online Video Ad Segment Poised to Explode

A must read article published in Brandweek. eMarketer breaks down online advertising spending by format in the coming years. Wait until you see how much ad spending will take place in ‘search’ advertisements alone. Read the article here.

Twitter Sees Sizable Ad Business

Brian Morrissey of AdWeek reports on Twitter’s new @earlybird advertising strategy, a new platform that Twitter will test in the coming months with large ad campaigns. Read the article here.