An article from Jared Newman of PC World. After a questionable response to its first big dilemma as a company, Apple’s reputation will not take much of a hit. Read the article here.
AdWeek: Online advertising spending will resume double-digit growth in 2010, reaching $61.8 billion worldwide, according to eMarketer. See their predictions for as far as 2014. Read the article here.
With the increase of social media users comes a jump in online video consumption. Do the two go hand-in-hand? You bet. The ability to embed video’s where hundreds can watch at a time has marketers stroking their chins. Read the…
An article by Gavin O’Malley of MediaPost. With budget cuts and short staffs in the media industry, many editors, reporters and writers are being pushed to their breaking point. Will there be a media burnout in the near future? Read…
Which brands have improved their overall perception thus far in 2010? YouGov Research Agency digs deep to find out which brands are generating the most buzz. Read the article here.
Anthony Crupi of Mediaweek projects this year’s advertising spending to exceed original projections. See how other media outlets measure up for 2010 and into the future. Read the article here.
Elaine Wong of Brandweek examines About.com’s new and improved campaign which targets brand advertisers and marketers that are looking to reach consumers on the web. Read the article here.
Old Spice’s new ad campaign “The Man Your Man Could Smell Like” has been a hit among social media outlets. See what the brand is doing to go above and beyond traditional advertising. By Brian Morrissey of Adweek. Read the…
A must read article published in Brandweek. eMarketer breaks down online advertising spending by format in the coming years. Wait until you see how much ad spending will take place in ‘search’ advertisements alone. Read the article here.
Brian Morrissey of AdWeek reports on Twitter’s new @earlybird advertising strategy, a new platform that Twitter will test in the coming months with large ad campaigns. Read the article here.