Alex Howard presents another way social media is incredibly influential: its capacity to promote good health. Social media allows patients to look up information on diseases, speak with others with the same illness, and even ask questions to online doctors.…
After a recent survey to cell phone users, 28% of respondents claimed they would be some-what willing to receive text messages on merchant sales, new products, etc. This 28% of anticipated cooperation to the texts is enticing to marketers, who…
Katy Bachman takes the side of broadcasters and argues for a reduction of media ownership rules. These changes will help broadcasters compete more adequately in the digital world by doing away with newspaper-broadcast and radio-TV cross-ownership. Read the article here.
A must read article by Bill Boris- Schacter of AdAge. For years agencies have been practicing ‘bad pricing’ methods. Read his insightful approach to how and why agencies should adopt a value- based pricing strategy. Read the article here.
Elena Malykhina of Brandweek discusses how Cold Stone Creamery is using social media to drive traffic to their stores. Read the article here.
Susan Adams of Forbes writes about the advantages of learning the corporate social media tool and HOW to use it for bettering your career. Read the article here.
Mike Shields of AdWeek comments on the fear of diminishing content quality of internet articles, due to the growing popularity of content syndicators. See how publishers are adjusting. Read the article here.
Jordan Robertson writes on the growing trend for large tech companies to purchase smaller companies, and how this affects consumers now and into the future. Read the article here.
Steve McClellan discusses the incredible effectiveness of the emotional, cause-related advertisement, and how it topped the Ace Metrix list of the most creatively effective TV spots in the second quarter. Read the article here.
In this article by Tim Corrigan of AdWeek, he talks about the challenges of advertising online and the obstacles advertisers must overcome to get through to consumers.