Category: Public Relations

A new kind of branding spin

Las Vegas already grabs enough attention from it’s feverous gambling to it’s bustling night life, with such iconic structures like the Luxor pyramid or model Eifel Tower. Now, the City of Sin plans to add the world’s largest Ferris Wheel.…

Oh the humanity! When brands become publishers

According to the social publishing experts on a panel, moderated by Digitas’ Jordan Bitterman, the shift to brands as publishers is, above all else, a step toward re-humanizing advertising and developing emotional connections with content. BuzzFeed president Jon Steinberg said…

Instagrammers in Demand by Major Brands

While on the topic of Instagram, the newest face in the social media conglomerates has major brands flocking to the app to spread their product to its +50 million users. But these brands aren’t hiring professional photographers for the job,…

Facebook Acquisition Makes Big Splash

Whether you did or did not agree with the selling price of Instagram, as Facebook purchased the mobile photo-sharing application for $1 billion dollars back in April, one thing the acquisition accomplished was relevance. It could be argued that the…

Bloomberg’s Proposed Soft Drink Ban Already a PR Success

While Mayor Mike Bloomberg continues his efforts in his proposal of preventing restaurants and other vendors to sell soft drinks in cups larger than 16 ounces in New York City, major brand name companies have already spoken out against it.…

Hulu to Change Video Ad Service

Hulu plans to start charging advertisers only for ads viewed in their entirety. The online video service shows more video ads to consumers than any other website, with more than 1.5 billion ads compared to Google’s 1.2 billion. The company…

Ad Buys Support Good Causes

Last year CBS Corp. launched their EcoAd program that allocates 10% of marketers’ purchases of CBS holdings to help fund environmental causes. Now CBS plans to expand their ad-sales program to include support for wellness and education (EducationAd and WellnessAD)…

A New Breed of QR Codes

Mobile direct-response company Zoove has created a new type of QR code that doesn’t require an app, camera or smartphone. Companies register a StarStar code that consumers can dial to receive a text message with a link or voice recording.…

YouTube Signs Deal with Paramount

YouTube recently completed a deal with Paramount that will give users access to over 500 titles in Paramount’s movie catalogue. The site is slowly becoming a destination for TV and movie rentals, with other major studio deals that include Warner…

Publicis’ COO on Successful Advertising

Publicis Groupe are currently making 30% if it’s revenue from digital advertising and plan to increase this to 50%, says Jean-Yves Naouri, COO of Publicis Groupe and executive chairman of Publicis Worldwide. Naouri points out that their mission is to…