Creating a strong, lasting brand is essential – especially in a crowded space like Shampoo products. Unilever, in a creative brand-marketing move, used a demonstration to show the quality of their shampoo product, Cream Silk Hair, which claims to strengthen hair. To prove the merit in this, they recruited a violin quartet, washed their hair with Cream Silk Hair, and then cut off a section, using it for the bow. Amazingly, the group played a 40 song, 240-minute concert to perfection without the hair breaking.
The result? Increased brand recognition through a viral, cost-effective brand-marketing campaign. For more information, visit here.