Tag: branding

Creative Branding Strategy – Unilever Shampoo

Creating a strong, lasting brand is essential – especially in a crowded space like Shampoo products. Unilever, in a creative brand-marketing move, used a demonstration to show the quality of their shampoo product, Cream Silk Hair, which claims to strengthen…

5 ways to tell your brand’s story

A quirky yet relevant compilation for ways to get your brand’s story across multiple platforms and specific target audiences rather than just wiring a bland press release with a low pick up rate. Here is the rest of the story.…

A new kind of branding spin

Las Vegas already grabs enough attention from it’s feverous gambling to it’s bustling night life, with such iconic structures like the Luxor pyramid or model Eifel Tower. Now, the City of Sin plans to add the world’s largest Ferris Wheel.…

Oh the humanity! When brands become publishers

According to the social publishing experts on a panel, moderated by Digitas’ Jordan Bitterman, the shift to brands as publishers is, above all else, a step toward re-humanizing advertising and developing emotional connections with content. BuzzFeed president Jon Steinberg said…