New Technique by Fab Stresses Importance of Personalization for Users

Fab, a designer product site now worth $1 billion, is changing its core selling technique from daily flash-sale emails. Their new concept involves a “following” feature that effectively personalizes the site for each user, determining which items get pushed. This new move not only stays true to its social networking roots, but also offers greater ease of use to the end user. To find out more about Fab and this latest initiative, visit here.